Founder and partner, Patrick Koitzsch, says of Zach & Ryan, "They build a premise without apology, a world played entirely straight, performances that never acknowledge the bit. Nobody in the frame knows they're in a comedy."

Zach and Ryan's spot for Manscaped became the brand's most-viewed social post to date, clearing one million views on Instagram and 870K on TikTok in 48 hours. It moved out of organic social almost immediately, ran as paid media on YouTube, and debuted as a television commercial.