As holding companies push to consolidate production units, the independent production sector is pushing back against what they see as uncompetitive and non-transparent practices. A group of 22 national production associations have come together to put their case to advertisers. In this open letter, they argue that a diverse and competitive market ultimately benefits marketers & brands in terms of being able to harness 'the strongest creative output at the fairest price'. Click below to read the LBB article and the open letter.
In House is not Punk
